Morocco Fitness Services Market Outlook to 2025F: Ken Research

The report titled “Morocco Fitness Services Market Outlook to 2025F – Driven by fitness-related policies, increased awareness and popularization of fitness centers” provides a comprehensive analysis of the fitness industry of Morocco. The report covers various aspects including the Market Size, Current Penetration, Total Number of Establishment, Total Number of Active Members, Direct Economic Impact and Indirect Economic Impact, Socio Economic Implications, Consumer Preferences and Trends Analysis, Technological Disruptions, Major Trends and Development, Government Initiatives and COVID Impact. The report concludes with market projections for future of the industry including forecasted industry size by revenue.

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The fitness market in Morocco is an underpenetrated market with less than 15 of the population being an active member of fitness centers. However, fitness centers along with health & wellness trend in Morocco is gathering pace as more consumers have been made to question their overall health due to sedentary lifestyle. Growing youth population belongsing to the age group 15-54 years along with increasing health risks awareness amongst the population and evolving business model of fitness centers are fueling the market growth. Fitness brands are actively optimizing their business models, integrating behavioral science into health and fitness through personal and group sessions encouraging clients to focus on their fitness goals.

Analyzing the Direct Economic Impact of Fitness Industry in Morocco
The Fitness market has a direct impact on economy in terms of revenue and employment generation in Morocco contributing significant amount to the GDP. It is also characterized by a high proportion of part‐time employment with majority of staff employed on a casual or part‐time basis. Fitness Clubs in Morocco have redesigned memberships and pricing to offer more flexibility for members who are exercising in multiple ways and to optimize retention and average revenue per user.

Commercial Gyms: Growing number of fitness centers that are offering high number of training and fitness activities are driving the commercial fitness market growth in Morocco. An increasing number of yoga studios have also been opened in Morocco, accompanied by international yoga events held across the country. Majority of the fitness centres in Morocco are clustered in prime locations such as Casablanca, Marrakesh and Rabat.

Hotels/Resorts: A growing number of hotel chains are providing great deal of wellness services complemented by an innovative variety of fitness classes such as Yoga, Gym, Zumba or HIIT and other membership plans for their customers.
Schools/Universities: Only 5-10% of the Universities in Morocco have well equipped gyms either on campus or hostel for the students who aspire for physical wellbeing thus promoting an active healthy lifestyle.

Assessment of the Indirect Economic Impact of Fitness Industry in Morocco
The fitness market has a ripple effect on other sectors such as fitness equipment industry, construction, real estate, apparel and footwear and technology. High awareness of fitness and increasing disposable income along with sedentary lifestyles and hectic schedules with COVID-19 Outbreak has resulted a spike in the number of people working out from homes to avoid getting infected, thus fueling the adoption of in-home fitness equipment. Fitness Machine, Treadmill & Cardio Equipment has dominated the overall fitness equipment market with Marrakesh and Rabat having majority of health clubs and gyms accounting for extensive revenues in Morocco’s fitness equipment market.

Assessment the Socio-Economic Implications for Fitness Industry in Morocco
The exercise services provided through fitness centres provide preventative health benefits to customers, essentially reducing the incidence of chronic diseases attributable to physical inactivity. Assuming a significant percentage of the population affected with lifestyle diseases goes to a fitness centre, the estimated savings in direct health care costs from Morocco’s fitness centres is high in the country. The largest component of this saving arises from the avoided costs of diabetes in a year along with increase in workforce participation and increase in workforce productivity.

Morocco Fitness Market Future Outlook and Projections
The fitness market in Morocco is expected to experience double digit growth on account of growing popularity of digital fitness applications and expansion of fitness centers in the sub-urbs. The market is poised to gain significant traction with the rise in the number of health clubs and fitness centers incorporating advanced equipment catering to the changing health patterns and consumer demands. Increasing awareness about the consequences of lifestyle related diseases such as obesity that include high blood pressure, heart strokes, and diabetes will intensify the number of subscribers.